Marketing platforms are a key component to a successful marketing campaign. Different channels will become testing grounds, as well as ones that you’ve figured out so to speak. Meaning, you’ve tested them and they’re “working” for you.
Let’s take online marketing for example. If you’re an alternative healing guru, maybe you’ve decided to publish reviews on other people’s products, like this alternative healing master course. Or, you’re testing press releases and have done one for your overview course, that’s a channel, too.